Why the Wolf?

To many, the wolf symbolizes freedom, the spirit of nature, resourcefulness, and adaptability, even under the most dire circumstances.  Sierra Lobo (mountain wolf) takes its name from this resilient creature and aspires to the extraordinary traits that the wolf has come to symbolize.

The wolf also symbolizes the essence of leadership.  In fact, the founder of Scouting, Baden-Powell, was so impressed with author Rudyard Kipling’s portrayal of the wolf (Akela) in his story Jungle Book, Powell based Cub Scouting on Akela’s characteristics.  A portion of the story of Akela continues to be a mainstay in the Cub Scout Wolf Handbook.

Our story continues to focus on leadership and delivering excellence.  Each member of the Sierra Lobo team has an individual responsibility, which ultimately impacts the success of the “pack” and our customers.